Global Standards

Local Solutions

Balsam was invited by the delegate of German industry and commerce to join the Saudi delegate visiting conhIT in Berlin Germany which took place from 24th to 26th of April. The visit provided an opportunity to study the German health care IT sector, establish direct business relations and consider know-how transfer.

"For the first time, a Saudi delegation participated in the conhIT. That illustrates the efforts Saudi companies invest in the sector of health care, and especially e-Health. I am very delighted to see a high interest to visit the industrial fair in Berlin" said Andreas Hergenrother, delegate of German Industry and Commerce in Saudi Arabia.

The delegation was welcomed by Ursula Baumann, Director of conhIT, followed by a presentation about the German health care sector by the Vice President of the Vivantes Medical Care, Nizaar Marouf. In the afternoon, the Saudi visitors participated in a guided tour over the fair ground with focus on telemedicine and e-Health. The Berlin Chamber of Industry and Commerce organized a roundtable discussion and B2B meetings on the subsequent day.


Finally, the delegation visited one of the largest university hospitals in Europe, the reputable Berlin hospital Charite. Bernhard Calmer, head of marketing Healthcare Germany and chairman of the German Association of the Healthcare IT Industry (VHitG) accompanied the group to the Siemens booth.


ConhIT 2012 brings together main players in the field, contributes to an active dialogue and shows how modern IT improves the quality of health care. More than 260 exhibitors were presented the full range of health care IT products and services. Information about new developments and established IT solutions for today’s health care systems were provided. Riding on the back of robust demand from the emerging market, the health care sector in Saudi Arabia has been witnessing a healthy growth compared to the global -health industry.